With 1.5 billion active users, advertising on YouTube is a great way to generate brand awareness.
Flexx Digital Ltd, my lead generation agency, has been running YouTube ads for almost a year now, and I’m astounded by the results.
The cost per lead and general lead quality are beyond compare. The great thing about TrueView YouTube ads (the ones skippable after five seconds) is that you’re not charged until the viewer reaches 30 seconds.
We use the YouTube ad to introduce our offer, and get the audience interested. Then we send the traffic to a quiz or survey to collect their preferences and data.
We’ve generated thousands of prime quality leads from YouTube, and I plan on mastering the platform.
However, when getting to grips with YouTube advertising, I soon ran across some major DON’TS.
Watch the video to learn about some major YouTube advertising no-noes.
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Flexx Digital is a PPC agency that uses the Pay Per Lead model – no retainer contracts.
If you want to find out more about this Pay Per Lead model, and how we run the business, check out my free case study.
Inside you’ll find how I:
- Severed ties with retainer contracts once and for all
- Moved away from local businesses
- Started working with national B2C companies
- Land high-ticket clients
- Found the verticals we work in
- Consistently generate leads of the highest quality
Click below to watch it now: