Customised Lead Generation Funnels
If you are spending a substantial amount of money on paid ads, then watch this video.
How To Reverse-Engineer Top Competitors In The Roofing Industry (Or Any Niche)
Bonus Material: The Pay Per Lead Quick Start Guide For lead generation agency owners, starting in a new niche can be a daunting task. If you’ve got years of experience running an agency, I always recommend the same thing: stick with what you know. You’ll have an understanding of the industry, know the customers you want to target, […]
How to Reverse Engineer Your Competitors
How to Reverse Engineer Your Competitors Hi everyone! Today’s video is all about reverse engineering your competitor’s ads. When you’re running paid traffic, you don’t have time to be messing about trying to reinvent the wheel. You’ve got to get it right (or right enough) the first time. And, with some clients, you have about […]
The Transition: Looking For New Angles Into Markets
Hi everyone! Today’s post is going to be more video-based than writing, as I can show you what I mean clearly on screen. I’ve included a transcript of the video below for you to follow. Enjoy! Dan. Video Transcript Hello, everyone. Today I want to talk to you about what we call “the transition” within […]
No Leads? Check Your Funnels’ Functionality
Hi everyone! Today’s video is a quick one – and from sunny Australia. As you know, I do weekly calls with our Mastermind students. Sometimes, I collect up some top tips I like to share outside of the group, so other agency owners don’t go through the same struggles. One lady on a QnA call […]
How To Use Marketing Quizzes In Your Lead Generation Strategy
When it comes to ads, people have no more control over what they see than they have over the weather. In fact, people who are active online get bombarded with up to 10,000 ads every single day. Being constantly inundated with information and marketing messages causes the brain to short-circuit. In an effort to block […]
How To Find Your Ideal Customer (Avatars and Empathy Maps)
https://www.youtube.com/watch?v=I-RUH4Pt0vw Way back when I first started marketing, my target customer was a grey, shapeless mass of consumerism that would buy whatever I was selling for no other reason than the fact I was selling it. There was a 67% chance they were female. I knew they were about 30 or 40ish. I also guessed […]
Clients and Landing Pages: The Old Way vs The New Way
It’s unfortunate, but sometimes you and a client are going to clash. It may be about lead quality or conversion rates. It could be about ads, page design, or deadlines. Whatever the reason, both of you need to sit down together, discuss your priorities and what you’re hoping to achieve. Communication isn’t a guaranteed […]
What is a Lead Generation Website? A PPC Agency Guide
What Is A Lead Generation Website? … And how is it different from any other site? When it comes to business websites, there are two fundamental styles: “brochure” and “lead generation”. A brochure site functions as a digital leaflet. It showcases the company’s products or services, and are visually engaging. However, a brochure website lacks […]
How To Optimise Thank You Pages For High Conversion Rates
It’s unfortunate that so many PPC marketers neglect thank you pages as part of the conversion process. A thank you page is a good way of being polite, sure. They tell the customer that the transaction or application process has been successful, and a friendly message acknowledges that someone has spent time and/or money on […]
How To Build A High Converting Landing Page
Crafting a high converting landing page doesn’t have any hard and fast, one-size-fits-all rules. However, the best landing pages on the net do have some similar characteristics. In today’s post, I’m going to dig into some tips and tricks on how to make a high converting landing page and, in the process, boost your […]
Unbounce Speed Build: Monzo Bank Landing Page
Hi all, my name’s Alan. I’m the creator of today’s Unbounce speed build, and the Graphic and Web Design Manager at Flexxable. For this week’s blog post, I decided to record my screen while building a landing page from scratch in Unbounce. I chose to create a landing page based on an existing one by […]
